Domain Name Brands: The 3 Most Important Attributes Needed for Success   by John Hoeppner

To the typical Internet user, domain names are usually taken for granted. For companies or individuals looking to establish a web presence or Internet business the right domain brand name development can make the difference between success and failure.

Based on my research, there are three critical issues to consider in the development of effective domain names for a company name, product name or a service name.

1. Memorability
2. Relevancy
3. .com

Memorability

For a domain name to be memorable it must be unique and distinctive. This is because differentiated domain names promote brand memorability. Strong memorability usually makes it easier to build emotional appeal among consumers. When Internet users remember your domain brand name, they are more likely to think of you when they are ready to buy your product or service. This top-of-mind recall is important to your success. Ideally you want your domain brand name to be first in the minds of consumers and convert your mind share into market share.

Relevancy

An effective domain brand name should be a relevant and accurate representation of the website. Does your domain name project the best brand identity? To be relevant you domain name should identify and reflect the desired image for your company or enhance key words that relate to your offerings. The relevancy to your customers is important in today’s competitive marketplace.

.com

In today’s mobile global marketplace, a business or product searching for success must have a.com Internet address. Your customer’s mobility has made the.com domain brand names critical to your success. The market penetration of Internet capable smart phones, including Apple’s iPhone, offers users only one domain extension key, the.com key. The.com key makes your new Internet website easily available for your customer to enter your.com Internet address.

Because there are millions of websites and applications, memorable, unique and effective domain brand names are your most valuable brand asset. New business initiatives are risky and attempting to introduce your company or product with one of the other “dots” such as .net, .org, .info, .us, .me, or .tv places your new business or product at a genuine disadvantage.

The role of naming a domain for your new product, service or company will continue to grow in importance. The competition for your new Internet business or product may not be true competition. The biggest challenge for your domain brand name may be competing for the attention of your customer.

About the Author

John Hoeppner, President and Founder of NameQuest,Inc., is recognized as a leading expert in verbal brand name development and name research for leading Fortune 500 corporations worldwide. NameQuest
is a five-time recipient of the American Marketing Association’s prestigious Edison Award for best new product branding.

Pogoplug Biz Media Sharing Device, 110V, USB 2.0, Blackberry, iPhone, iPad, Android, Palm Compatible $99.99 Pogoplug Biz is the easiest way to share files and multimedia with clients over the Internet. Setup Pogoplug Biz in just 60 seconds and start sharing your files, no need for IT support or specialized networking knowledge. With a suite of specialized business features, Pogoplug Biz will allow you to seamlessly represent your company brand, logo and domain name while sharing massive amounts of conte…

Verbatim MediaShare 1 TB Home Network Storage 97159 (Silver) $111.73 Verbatim MediaShare 97159 Network Audio/Video Player 97159 Network Media Players…

Mini Wireless 802.11 N Compact Mobile Hotspot Router 3G WiFi AP WPS Specification: #Hardware -WAN Port: 10 / 100 Mbps RJ45, with auto MDI / MDIX*1, USB 2.0-*1 -LAN Port: 10 / 100 Mbps RJ45, with auto MDI / MDIX*1-Standard: IEEE 802.11b / 802.11g / 802.11n (Draft 2.0) -LED Indicator: POWER, STATUS , WIRELESS / WPS, WAN, LAN -Mode Switch: Router / AP / WiFi AP -Button: WPS , Reset / Reboot -Antenna: 2dBi x2 (Built-in) -Data Rate: 802.11n (up to 300Mbps) / 802.11g (u…

Mac OS X Server v10.6 Snow Leopard – Unlimited Client License $499.00 Apple Mac OS X Server v10.6 Snow Leopard Unlimited Client License.  Mac OS X Server v10.6 Snow Leopard is a powerful 64-bit server operating system with new features and applications that make it easier for everyone in your organization to collaborate, communicate, and share information. Its simple to set up and manage, and its up to twice as fast as its predecessor, improving performance for…

D-Link DCS-920 Wireless-G Internet Camera $88.10 D-link SecuriCam DCS-920 Internet Camera DCS-920 Surveillance & Network Cameras…

HelloMetro launches world’s largest network of .mobi sites with GoDaddy.com’s Help.(BUSINESS): An article from: The Mobile Internet (Boston, MA) $9.95 This digital document is an article from The Mobile Internet (Boston, MA), published by Thomson Gale on May 1, 2007. The length of the article is 616 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle:…